India’s churn1 rate is anywhere between 3.5% to 6% per month, meaning annually they would be losing between 42% to 72% of their annual customer base. That’s about one of the highest in the Asia-Pacific region. Considering that the cost of acquiring a new customer is as high as Rs 3,000,the losses are immense.
We analyse usage-pattern, recharge- pattern, Customer Care complains pattern and network activity pattern ( various network event) to help Telcos profiling the customers and sending promotional offers and managing the complete cycle. It helps telco to increase the ARPU and retain the customers.