In today’s day and age, Digital Marketing has become an intrinsic part in everybody’s life. Right from personal use to professional use, Digital marketing is a playground for people to keep their lives updated as well as to network with potential clients which will help their business grow.
Digital marketing methods such as search engine optimaization(SEO), search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing,data-driven marketing, e-commerce marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.